It occurs to me that targeting seasonal niches might be an interesting long haul strategy. I’m curious how much optimization effort would be needed when you ramp up again the following year. I can see where simply dusting off a campaign could be a really fun way to keep it interesting while at the same time having campaigns in your back pocket once you’ve been through a year. Plus, year after year you would simply be tweaking and improving campaigns that are, for the most part, already in the can.
Here’s one strategy that I could see working. Ramp up Valentine’s Day first thing in January. Then roll right into tax preparation software and services from February to the beginning of April. Next, it’s Mother’s Day in May, and Father’s Day in June. Take the summer off (j/k) and pick up again with Halloween followed by Christmas. Rinse and repeat. The only real problem here is that we’re talking about managing five separate niches and marketing to a variety of consumers. Optimizing could be tricky and the time commitment would be fairly big the first time around. And, your campaigns could completely bomb.
Personally, I’m sticking to a couple relatively small niches that are not affected a great deal by seasonality. Since I’m a small fish, this is letting me experiment and grow incrementally without having to factor in seasonal sales swings. That said, look at some of the bonuses we saw for tax time. It’s a fact that some affiliates were killing it in order to warrant those numbers.
If you’re running seasonal campaigns, hit me up and let me know how it’s worked out for you and what factors one needs to consider when going this route. Drop a comment or shoot me a note!
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