So, I’ve loaded up my first campaign and have some early results. Actually, I loaded it up a few weeks ago and got a little gun shy before pulling the Adwords trigger. Basically, I was distracted and came back to it. Interestingly, I’m actually seeing some organic traffic right in my keyword wheelhouse and it’s converting at about 12.5% of the organic uniques.
I went back through my AdWords campaign and made some adjustment pre-launch and lit the fuse today. We’ll see how it works out tomorrow. Right now, I’m running two ad group with about 30 keywords each. I also have three ad variations set to do battle each ad group. I’m not split testing my landing page just yet because the spend will be very low and I honestly need more time to get another version together. The good news is I think the initial version will be fine on this one. Nice to have a job where you’ve been creating and optimizing sites for years. The bad news is I’ve never sold anything “real”. This campaign is for a product rather than a service so getting my thinking straight going into it was pretty key to having the site right.
Once I get a better track on where I’m at I’ll share my failure success with you all. Wish me luck!
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