Look in your browser’s address bar. See that “C”? That’s a favicon. The purpose of the favicon is to replace the default icon displayed by your browser of choice in the address bar, tabs and in your bookmarks. The advantage of having a favicon is that it is a good way to highlight your site. It helps it stand out in bookmarks making it easier to identify by those who might wish to visit your site or to find by those who bookmarked it awhile ago.
A favicon is a 16×16 pixel image. You can fire up your image editor and create one on your own or you can use a free service like favicon.cc to generate an icon you design. They have a really simple and effective browser-based tool for you to use to easily create your very own favicon. Check out some of the icons that others have produced with the tool to see what’s possible (or even to get some ideas).
Once you’ve created your favicon, put it in the root folder of your website and you’re all set. Go ahead and clear your browser’s cache to see it in your own browser.
In internet marketing, every edge you can get is worth it.
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