I don’t know about you, but I have a few extra domains laying around. Since most of them had never been a Website, I thought it would be interesting to park them at Sedo.com to see how many visits they get via direct navigation (i.e. typing the domain name into the address bar). After a few months, I was able to identify several domains that get enough direct traffic for me to warrant investing the time to set up microsites for the niches they represent.
I’ll be working on doing just that this week. Initially, I will attempt to monetize using AdSense, but will likely look at other affiliate offers and potentially setting up a campaign or two to drive traffic after I have calculated organic performance.
The interesting (and frustrating) part of using a parking service such as Sedo, is to see roughly how much you are making on a CPC basis. Sedo and every other direct CPC platform does not disclose what your share of the click is. When you use a third party to park, you diminish the total value you can receive. If you have some basic subject matter expertise, you can go direct to AdSense or Yahoo! Publisher Network and increase your revenue. However, using a parking service is a good first step to see if it’s even worth your time.
