calmighty

If you are a subject matter expert, it’s time to fire up your favorite editing application and write an eBook.  eBooks are a great incentive to get visitors to your site to subscribe to your blog, newsletter, etc. in exchange for a free informative eBook. Trouble is, if you don’t have Adobe Acrobat (the full version not [...]

I’m not afraid of technology and damn it, I’m a cheap bastard.  Unfortunately, that arrogance and frugality came back to bite me this morning.  I learned a hard lesson about why you need to use a professional email campaign management solution when you are managing large email campaigns. Yesterday, I triggered an email campaign distributed [...]

Yeah, I’m a geek, but understanding the technology behind your Internet venture is a must in order to be successful. Name based virtual hosts is a sweet way to host more than one domain name on a single IP address/hosting account.  This is especially handy if you have a large number of domains with micro-sites [...]

Look in your browser’s address bar.  See that “C”?  That’s a favicon.  The purpose of the favicon is to replace the default icon displayed by your browser of choice in the address bar, tabs and in your bookmarks.  The advantage of having a favicon is that it is a good way to highlight your site.  [...]

I don’t know about you, but I have a few extra domains laying around.  Since most of them had never been a Website, I thought it would be interesting to park them at Sedo.com to see how many visits they get via direct navigation (i.e. typing the domain name into the address bar).  After a [...]